Google Ads Apps Certification Practice Exam

The main idea here is that campaign setup is the container for everything you’ll run. Ad groups sit inside a campaign, holding the specific ads and keywords. You establish the campaign’s basic framework—budget, bidding, networks, targeting, and other settings—first, so there’s a defined context for every ad group you add. Once those campaign settings are in place, you can create additional ad groups that will operate within that established framework.

If you tried to add ad groups before finishing the campaign settings, you’d be building on an incomplete foundation, which could lead to inconsistent targeting, budgeting, or performance expectations. Billing status and ad approvals operate on separate processes and aren’t required gating factors for creating ad groups, and ads can be added or edited within ad groups before or after approval.