Study for the Google Ads Apps Certification Exam. Use interactive quizzes and detailed explanations to master Google Ads skills. Prepare to become certified!

Multiple Choice

According to Newzoo, how many smartphone users worldwide are expected by 2021?

The main idea here is understanding what a market forecast is counting: the number of unique people worldwide who use smartphones, not the total number of devices shipped or owned. Newzoo’s projection for 2021 places global smartphone users at about 3.8 billion. This figure reflects how many individuals are expected to regularly use smartphones, which is the metric Newzoo typically reports for market size. The other numbers don’t match that forecast set by Newzoo, either being too low or too high for the anticipated global user base in 2021. So, the best match is approximately 3.8 billion smartphone users.

The main idea here is understanding what a market forecast is counting: the number of unique people worldwide who use smartphones, not the total number of devices shipped or owned. Newzoo’s projection for 2021 places global smartphone users at about 3.8 billion. This figure reflects how many individuals are expected to regularly use smartphones, which is the metric Newzoo typically reports for market size. The other numbers don’t match that forecast set by Newzoo, either being too low or too high for the anticipated global user base in 2021. So, the best match is approximately 3.8 billion smartphone users.