In the app growth stage, what is the initial optimization focus described?

• A. New users most valuable
• B. Only impressions
• C. Lower spend
• D. Ignore in-app events

Answer: (A)

In the app growth stage, the emphasis is on expanding the user base by prioritizing fresh, valuable users. The idea is to optimize for new installs from people who are likely to become engaged and contribute to long-term value, rather than just maximizing visibility. This means directing bids and budgets toward acquiring new users and using signals that indicate potential value, rather than focusing on impressions alone. Ignoring in-app events would miss important feedback about user quality, while aiming for lower spend or only impressions would hinder genuine growth.