The Bid Guidance tool estimates how many installs or in-app actions you can drive with your bidding strategy.

• A. Total ad spend
• B. Installs or in-app actions
• C. Cost per install
• D. Impressions

Answer: (B)

Bid Guidance is built to forecast conversions—specifically how many installs or in-app actions your bidding strategy can drive. It translates your bid settings into a predicted volume of actions, not into how much you’ll spend, the cost per install, or how many times your ad is shown. So the best fit is the number of installs or in-app actions you can drive. The other metrics are about budget (total spend), efficiency (cost per install), or exposure (impressions), which aren’t what this tool is estimating.