Which campaign goal did Nadia select when starting the example campaign?

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Multiple Choice

Which campaign goal did Nadia select when starting the example campaign?

When you start an app campaign, the goal you choose guides how Google Ads optimizes and where your ads appear. For Nadia’s example, the best choice is the App promotion goal because it’s designed to promote a mobile app to new users and optimize for installs and in‑app actions across multiple Google networks (Search, Play, YouTube, Display). This broad objective is appropriate when the aim is to grow the app’s user base from scratch.

App engagement focuses on re‑engaging people who already have the app, so it isn’t about acquiring new users. App pre-registration is used for upcoming apps to collect interest before launch, not for a standard promotional campaign. App installs is more narrowly about downloads and doesn’t explicitly encompass driving ongoing in‑app activity, whereas App promotion covers both installs and subsequent engagement, making it the right fit for starting the example campaign.

Which campaign goal did Nadia select when starting the example campaign?

Study for the Google Ads Apps Certification Exam. Use interactive quizzes and detailed explanations to master Google Ads skills. Prepare to become certified!

Which campaign goal did Nadia select when starting the example campaign?

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