Which of the following is an industry-specific event for education apps?

• A. Add to cart
• B. Trial/demo completion
• C. Referral
• D. Like

Answer: (B)

In this context, industry-specific events are actions that line up with the typical user journey in a given app category. For education apps, a trial or demo completion fits best because it marks a meaningful step where the user has engaged with the content enough to evaluate its value. This signals genuine interest and onboarding success, and it aligns with how education apps monetize or gate access (people often move from a trial to a paid plan). The other actions don’t reflect the education-focused user journey as directly: adding to cart is more about shopping behavior, a referral is a social action that doesn’t show in-app learning progress, and a like is a light engagement that doesn’t indicate completion or evaluation of content.