Google Ads Apps Certification Practice Exam

These questions are part of the practice quiz. Start practicing

• When can additional ad groups be created?
• For the 'Users likely to perform a specific in-app action' focus, what is a key characteristic and what must you do?
• According to a 2018 Google/Ipsos study, more than __ of smartphone users will immediately go to another company's site or mobile app if they don't get what they need.
• Which statement best describes the relationship between assets and ad groups?
• Which option is a recommended practice for improving your app store listing?
• Before making bid changes, the automated campaign should accumulate at least how many conversions before changes are made?
• What does tCPI stand for, and how does it guide bidding?
• Which of the following is a valid aspect ratio for a landscape video?
• Data collection in Firebase is described as what, with privacy controls in one place?
• In machine learning, what does 'learning as they go' imply?
• How many headlines can an ad group have and what's max length?
• Which items are considered campaign-level settings?
• Which of the following is a valid aspect ratio for a square video?
• Why should you avoid adjusting shortly after setup?
• In the context of automation, which statement best describes the relative strengths of humans versus machines?
• Who should you partner with for localization efforts?
• When optimizing for install volume, what is the campaign's primary objective?
• A low-budget campaign may remain in which phase for extended time as it gathers conversions?
• Which of the following best describes events in in-app analytics?
• What is the effect of increasing budget on ramp-up?
• Before starting any app advertising, which option is NOT one of the three recommended ways to track data?
• If you're already running another campaign with tCPI or tCPA, what should you use as starting bid?
• What is the effect of gathering as many valuable app events as possible?
• Which of the following is a challenge in cross-app and web measurement?
• Maximum image size?
• Which event is industry-specific for travel?
• Which statement about headlines is true?
• Marketers focus on which two objectives when marketing apps?
• What orientations are supported for video assets?
• Where should you enable value tracking for Firebase SDK usage or with your app attribution partner?
• To ensure seamless data integration and access to the latest app measurement features in Google Ads, which partner type is recommended?
• A high-quality listing will encourage downloads by users from the App campaign.
• What is described as the most basic tracking solution?
• Which of the following is the benefit associated with the statement 'Machine learning processes massive amounts of data to deliver the most effective message to the right user at the right time' ?
• What is App + Web properties in Google Analytics?
• Which of the following describes deep linking in mobile advertising?
• What does the acronym AAP stand for in this context?
• Top-performing video app ads often combine __ with app sound effects.
• How many videos can a video ad group contain?
• Which is the first guidepost on the app campaign journey?
• What is the most downloaded app type on Android and iOS?
• In the app launch stage, what should be the primary focus?
• What is the only required ad asset?
• Are VTCs reported separately from click-through conversions?
• Which bidding option corresponds to aiming for installs at a target cost-per-install (tCPI)?
• According to a 2018 McKinsey & Company report, which activities are hardest to automate?
• In app campaign reporting, which metric deserves closer scrutiny?
• Which platform includes Google Analytics for Firebase as one of its products?
• Which of the following is NOT one of the three guideposts?
• Which of the following is one of the four steps to select campaign settings?
• What tool should you use to validate HTML5 assets before uploading?
• Which of the following is NOT listed as a reason why VTCs matter?
• How to help the machine learn effectively?
• Which of the following is an example of an industry-specific event for entertainment apps?
• In the app growth stage, what is the initial optimization focus described?
• Market Finder can help you do which of the following?
• True or false: If no video is uploaded, Google Ads may use assets from your app store listing to create a video ad.
• Which tool bridges the measurement gap between app and web?
• Image ad group maximum images?
• Gmail uses machine learning to block spam. Approximately how many spam messages does Gmail block daily due to ML?
• Google Ads has a built-in tool, called __, which can help you determine an effective bid for your campaign.
• Which term completes the rule: avoid superimposing call-to-action buttons in images, especially those that aren't ___?
• How many HTML5 assets can an HTML5 ad group contain?
• Which is an industry-specific event for food delivery apps?
• Which of the following is a consideration when localizing an app?
• Before building HTML5 ads, what should you consider uploading?
• What budgeting concept uses the target CPI to determine the daily budget?
• True or False: A 2018 MIT Sloan Management Review and Google study reported that 63% of organizations invest in machine learning and 85% of measurement leaders prioritize it.
• During campaign setup, which step involves setting location targeting?
• What best describes HTML5 in this context?
• In localization efforts, which two roles are recommended?
• Which statement best describes the Firebase SDK's role in app campaigns?
• What is the primary objective described for Google App Campaigns?
• What is the main difference between website tracking and app tracking?
• Assets are organized in ad groups around which factors?
• The average US adult spends almost how many hours each day using their smartphone?
• Which benefit is associated with the statement 'Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users'?
• Assets can be added into Google Ads manually by advertisers or auto-generated from content within the app's Google Play and Apple App Store listings. Is this statement true?
• Ad groups are best described as:
• What is the benefit of asset variety in App campaigns for machine learning?
• Which feature helps you use metrics like installs, in-app actions, cost/install, and cost/in-app actions to assess campaign performance?
• Gathering plenty of data and keeping bid changes small — less than how many percent each time — should result in steadier campaign performance?
• Which conversion-window instruction supports learning by ML?
• If your target CPI is $2, what is the minimum multiplier for the daily budget (times CPI)?
• Which of the following is not one of the three key steps to internationalizing your app?
• VTCs are measured for all ad formats except which?
• Which statement best defines a View-Through Conversion (VTC) in Google App campaigns?
• Which question is essential when determining how your app fits into your overall marketing strategy?
• Which campaign goal did Nadia select when starting the example campaign?
• What is the objective in the maturity phase?
• Where can you find more detailed instructions on setting transaction-specific conversion values?
• Which statement best describes App + Web properties?
• How many ad groups are required for each campaign?
• What does focusing on in-app actions imply about optimization and the cost target?
• Machine learning in App campaigns powers auto-generation of ads by using assets. What are assets?
• Within install volume, which two user groups are available to target?
• What code is used to track in-app behavior for attribution and ROI?
• __% of app users churn within 3 months.
• What should be avoided on image assets to ensure proper placement across channels?
• Which campaign subtype helps rediscover your app by engaging users?
• Is 'View-through conversions' a default reporting column in Google Ads?
• Which action reflects game industry progression?
• What is the aspect ratio for square video?
• Which of the following is NOT listed as an element in an App Store listing?
• App discovery is best described as which activity?
• What are the two main components to a great overall app experience?
• Which two assets meet the recommended best practices?
• Which of the following is a valid aspect ratio for a portrait video?
• Which type of ad group is recommended to run continuously while exploring different themes with other ad groups?
• Which statement describes selecting in-app actions as the focus?
• Improve your app store listing by partnering with which role?
• Which organization produced the finding that machine learning can improve production capacity by up to 20%?
• What is machine learning?
• According to Newzoo, how many smartphone users worldwide are expected by 2021?
• What are video assets?
• If you select the 'All users' focus, what is the typical bidding strategy outcome?
• What is the purpose of training a system with junk email examples?
• Which expertise is recommended in Step 3 to help launch and measure at scale?
• How many unique user-completed conversion events over a 30-day period are recommended for a campaign to run well?
• Segmenting users into groups helps you do what?
• Which campaign subtype should Nadia select to focus on growing installs?
• Which of the following is one of the three things to consider to localize an app?
• Which event is commonly tracked as an industry-specific event for retail apps?
• What are the two types of text lines in App campaigns?
• Where can you customize content exclusions for app campaigns?
• What is Google Analytics for Firebase SDK used for?
• There are two main ways to achieve creative excellence in App campaigns. Which option lists them correctly?
• Which is an industry-specific event for retail apps?
• Firebase integrates with app developer tools such as which of the following?
• What are the two ways to count conversions discussed for app campaigns?
• Who should you partner with to test, launch, and measure at scale?
• What is the goal of tailoring for local culture?
• Which action is commonly tracked as a travel industry-specific event?
• What is the expected outcome of tailoring an app to local culture and existing behavior?
• If the target CPA is $20, what is the minimum daily budget multiplier (times CPA)?
• In the launch phase, which two objectives are emphasized?
• HTML5 ads may be paired with assets from which page?
• Ad creatives are created from what within an ad group?
• What are the key benefits of Google App Campaigns?
• How many sites and apps does the network reach for HTML5 ads?
• Which statement is part of the image assets recipe for excellence?
• In an App campaign, what are ad assets?
• Which Google tool can help you research and prioritize potential international markets?
• What are the three steps to implement conversion tracking in apps?
• True or False: Automated App campaigns typically fluctuate around a target and should meet it over a period like 30 days.
• What is the general goal of using machine learning in app campaigns?
• What is the first step to start a new campaign in Google Ads?
• Description lines are __ text.
• Which metric indicates you should consider increasing the budget?
• Why is it beneficial to have a diverse asset mix in App campaigns?
• Which step asks you to target all the languages that your app supports?
• True or False: Targeting locations more granularly than country-level is recommended.
• Which role is listed as a partner to improve your app?
• What is the purpose of providing abundant data and time as a guidepost in the app campaign journey?
• Which of the following is a stated benefit of the Google Analytics for Firebase SDK?
• Text assets in App campaigns are which two types?
• Ad assets are not used in combinations.
• __ out of 4 users downloaded an app and then forgot it was on their phone.
• Which statement describes the purpose of App pre-registration?
• Which of the following is not listed as an industry-specific event for entertainment apps?
• What is a primary objective of the app engagement stage?
• In Google App campaigns, how are VTCs reported relative to click-through conversions?
• Information on the Play listing page is used as creative assets in App campaigns.
• Which item is NOT listed as an App Store listing element?
• What is the fourth step in finalizing bidding settings?
• Which of the following is NOT a listed App Store listing element?
• What term describes customizing an app to match local culture and existing behavior to improve adoption?
• Which statement about image asset orientation is true?
• In an App campaign, assets are combined automatically to create ads.
• What term describes the specific events that matter most to a business?
• Guidepost 1 states that the most straightforward way to guide machine learning toward success is by setting an appropriate __ and __.
• Which two roles should you partner with to localize an app?
• Over what fraction of consumers use mobile apps when shopping in-store?
• Which activity involves testing, launching, and measuring to scale?
• Which event is industry-specific for finance apps?
• What does conversion tracking involve?
• In the text assets recipe for excellence, which practice is recommended?
• Description lines: one to five with up to 90 characters.
• Which of the following is one of the three considerations for localizing an app?
• Which tracking option is codeless and linked with Google Play?
• Where must video ads be hosted?
• A single static image is better to upload as a __ asset.
• What is the correct order of the three steps to internationalizing your app?
• What are the two steps to give machine time to learn from data?
• Which action is recommended to help reach 100,000 app installs quickly?
• According to App Annie, app store consumer spend is growing globally by what percent?
• Which statistic demonstrates the impact of ads on app discovery rate?
• What are the two steps to associate values with in-app events?
• What is the general recommended lookback window to measure lifetime value?
• Which focus tends to yield higher install volume?
• Codeless tracking with Google Play is described as which of the following?
• According to App Annie, app downloads have grown by what percentage over the past two years?
• Image formats?
• Which factor helps tailor marketing objectives by aligning measurement and optimization strategy?
• Shopping apps generate how many times higher conversion rates than mobile web?
• In Google Ads, the default conversion window for in-app events is how many days?
• In the growth phase, which two objectives are emphasized?
• Which of the following is a step to identify lifetime value?
• Which step asks you to select your currency and enter your budget?
• In the luxury travel scenario, why might the lookback window be extended to several months?
• App engagement is defined as which of the following?
• Where do text assets appear?
• Which sizes are listed as accepted for HTML5 assets?
• Which of the following is NOT a primary focus of the app engagement stage?
• Which statement best describes Google App Campaigns?
• In 2019, transactions via banking apps outnumbered in-person transactions by what ratio?
• In app analytics, events are best described as...
• What is the bid strategy for in-app actions and its objective?
• How many steps are described in finalizing bidding settings?
• Which practice is part of the text asset recipe for excellence?
• What is the benefit of having assets of all types and sizes in App campaigns?
• The Bid Guidance tool estimates how many installs or in-app actions you can drive with your bidding strategy.
• Step 1: Choose the right markets. Who should you partner with in Step 1?
• Within what time frame must a conversion occur after viewing to count as a VTC?
• Identify the three factors to consider when determining objectives for an upcoming marketing campaign.
• Which of the following is NOT listed as one of the three things to consider to localize an app?
• Which statement about VTCs for Google App campaigns is true?
• Which statement about video assets and the network is true?
• For full coverage of video assets, what is the aspect ratio for portrait video?
• What is an app attribution partner (AAP) in Google Ads?
• Which statement best describes best practices for bid changes in response to short-term trends?
• How many signal combinations are available for Google App Campaigns?
• In the app maturity stage, what is a primary goal?
• How many campaign subtype options are listed for the campaign setup?
• Which statement best describes targeting for a campaign to maximize business goals?
• Which store is noted as having over 2 million apps in which marketing helps users discover apps?
• Which statement is included in the HTML5 assets guidelines?
• What is the minimum daily budget multiplier when targeting CPA?
• What safety measures are in place by default for app campaigns?
• What is the maximum number of placements advertisers can exclude per account?
• Which phase is characterized by churn management and/or cross-promo?
• In starting an App campaign, what is the recommended sequence of actions?
• Which metrics are used to assess if an App campaign is performing to expectations?
• What is the final step in finalizing bidding settings?
• Which of the following is an industry-specific event for education apps?
• Which statement aligns with the localization and launch strategy described?
• What plays a key role in helping users find an app among the Google Play Store catalog?
• Which of the following is listed as an industry-specific event for education apps?
• What is the first step in internationalizing your app?
• How many image assets can you upload to a campaign?
• What role do app attribution partners play in Google Ads data?
• The HTML5 ad is typically what type?
• Which statement about ramp-up and budget is true?
• After setting bid and budget, two things ML needs: 'Data and Time to learn from that data'.
• After setting a bid, what should you verify next?
• Which action best accompanies localization to improve adoption?
• To quantify the value of in-app events, what term is assigned to each event?
• By what percentage is user engagement higher when an app is downloaded from an ad vs organically?
• What is the aspect ratio for landscape video?
• What is the final step in the described best-practice sequence for App campaigns?
• In Google Ads, the default conversion window for installs is how many days?
• There are three key steps to internationalizing your app. Step 2 is:
• Which statement describes the scale of signal combinations for Google App Campaigns?
• What landscape aspect ratio is used for image assets?
• What is the maximum number of headlines and descriptions allowed in text assets?
• How many guideposts are described on the app campaign journey?
• Which of the following is a valid HTML5 ad size?
• To ensure placement across all channels, upload at least two __ images without any superimposed text or logo.
• Which event is industry-specific for gaming?
• Google App Campaigns are described as which of the following?
• If daily cost hits budget cap, increasing budget will likely what?
• Market Finder can help create an international market strategy based on data such as which of the following?
• For Android apps, Google Play data may also help identify localization opportunities.
• Which question helps determine the app's role in the customer journey versus other channels?
• Which statement best describes how machine learning can be used to filter email?
• Step 1 in the process of value tracking mentions enabling value tracking in which context?
• Where should you monitor daily campaign budget in Google Ads Apps to see spend progress?
• Which is an industry-specific event for health and fitness apps?
• What percentage of their time do mobile device users spend in apps, according to eMarketer?
• App file sizes correlate with higher install conversion rates. Which statement is correct?
• With over 2 million apps available in the Google Play Store, __ plays a key role in helping users find an app.
• Which is an industry-specific event for dating apps?
• What is the third step in internationalizing your app?
• During the pre-launch phase, which objective is emphasized?
• What percent of digital sources are ads?
• Text assets appear in ads across Google Search, Play, YouTube, and on which type of sites and apps?
• To achieve higher quality images, __ the dimensions of the ad placements (or use twice the number of pixels).
• Which benefit is associated with the statement 'The complexity of creative A/B testing and human bias disappear with an automated approach to campaign management'?
• According to a 2018 finding by the National Institute of Standards, machine learning can improve production capacity by up to what percent?
• Which question addresses the potential business impact of a successful app?
• According to a 2019 Google and Kantar Media study, App campaigns with more what drove higher downloads and opens?
• Which phase is focused on churn management and/or cross-promo?
• Are image assets required to be landscape or square?
• Which threshold is described for counting a viewable impression?